Functional Analytics
Tailored Solutions For Your Unique Business Requirements
Customer Analytics
Customer Life Time Value
Cross Selling
Customer Segmentation
Sentiment Analysis
Churn Prediction
Upselling
Did you know?
According to McKinsey & Company, data analytics driven personalized recommendations can lead to appx 50% higher engagement compared to non-personalized content.
In 2017, Netflix estimated that it saved over $1 billion per year in retention costs due to the power of its personalized recommendations powered by data analytics.
Product & Marketing
Campaign Performance
Personalized Recommendations
Customer Acquisition
Pricing Optimization
Insights: Airtel | HDFC Bank | Zomato
Airtel: Real-time network analytics helped Airtel reduce downtime by 30% and improve service quality in high-demand areas.
HDFC Bank: Analytics-driven campaigns contributed to a 35% increase in mobile banking app adoption among customers.
Zomato: Real-time analytics helps Zomato adjust discount & offers dynamically based on user behavior, location & order frequency.
Financial Performance Analytics
Predictive Revenue Analytics
Capital & Liquidity Analytics
Profitability Analytics
Cost Optimization
Asian Paints Optimized Working Capital Management Using Analytics
Asian Paints: Leveraged data analytics to optimize its working capital by improving inventory management (reduced holding costs by 15%), streamlining supply chain operations (cash conversion cycle improved by 20 days, and enhancing cash flow forecasting (optimized accounts receivables to reduce overdue payments by 25%) .
Supply Chain Management Analytics
Procurement Analytics
Vendor Performance
Logistics Optimization
Risk Mitigation Analytics
Contract Compliance
Inventory Management
Unilever saved appx € 1 Billion
Unilever’s investment in advanced supply chain analytics enabled it to achieve cost efficiency, improve demand forecasting, and build resilience against disruptions. Unilever saved approximately €1 billion in costs globally through improved logistics, inventory management, and operational efficiency.
Operational Analytics
Process Optimization
Turnaround Time Analysis
Branch Performance Analysis
Workforce Analytics
Delta Airlines Used Analytics for Predictive Maintenance of its Aircrafts
Sensors on aircraft engines and other critical components provided real-time data on performance metrics like engine temperature, vibration levels, and pressure. Delta used predictive data analytics to anticipate mechanical failures before they happened allowing maintenance crews to address issues proactively rather than reactively. It reduced flight delays, saved millions in compensation to customers & improved customer satisfaction.
Digital & Channel Analytics
Website & Mobile Analytics
Social Media Analytics
Customer Journey Analytics
Channel Performance Analytics
Campaign Analytics
Nykaa Leveraged Analytics for Omnichannel Success
Nykaa effectively utilized digital and channel analytics to create a seamless omnichannel experience, optimize marketing campaigns, and improve customer retention and engagement. Customer retention increased by 25% through targeted campaigns. Personalized product recommendations boosted conversion rates by 30%. Integrated analytics helped boost offline store sales by 20%. Optimized ad spend increased ROI from social media campaigns by 40%.
HR Analytics
Talent Acquisition
Learning & Development
Performance Management
Workforce Planning
Diversity and Inclusion
Compensation Benchmarking
Tata Steel Leveraged Analytics for People Management
Quote from Suresh Dutt Tripathi, Former VP of HR, Tata Steel: “HR Analytics has empowered us to make informed workforce decisions, improve employee engagement, and create a safer, more productive workplace.”
Attrition in critical technical roles decreased by 18% within two years. Workplace accidents reduced by 25% through predictive safety interventions. Over 15,000 employees upskilled in areas like digital manufacturing, automation, and safety protocols.